“Ello” who built this rubbish

So after requesting an invite so long ago that I’d forgotten I had a passing interest in the site, I final received in invite via an email from someone called Todd, who I can only assume is related to the site somehow. Anyhow, after signing up on my mobile I wasted a couple of minutes attempting to browse the site and work out how to do simple things like post. In the end I figured I must be missing something, or that perhaps the site wasn’t rendering properly on my Windows Phone. That was a day or so ago; today I remembered that I was supposed to go back and take a look on my laptop. In doing this, again I was woefully disappointed. So much so that I went out looking to see what others had said about the site. The good news is that I’m not alone – for example a post by the Lion of the Blogosphere (http://lionoftheblogosphere.wordpress.com/2014/10/02/review-of-ello/comment-page-1/) sums it up nicely:

But now let’s get to the part about Ello that sucks. The website is a confusing buggy piece of crap. It took me an hour to figure out how to post a photo and two paragraphs of text under it.

I couldn’t have said it better myself. What a complete waste of my time. The site might look ok but the UX is dreadful – there’s no clear call to action; nowhere to start on the page; no obvious way for someone new to get started.

Anyhow, I think I’ve hated enough on this site – needless to say I won’t be going back in a hurry.